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TFU Ionica

TFU Ionica is the founding release of the foundry: a transitional serif redrawn for screens that refuse to behave. Three sub-families — Pop, Normal and Raw — share a skeleton but disagree about manners. Pop pushes contrast and swells the terminals, Normal is the reasonable one, and Raw keeps the tool marks visible where the others would have sanded them away. Four weights run from Light through Black, each optically corrected so that a caption and a poster can be set from the same file without either apologising.

19th Foxy Lady
Ionica began in a stack of nineteenth-century specimen sheets where the same alphabet had been recut a dozen times by a dozen hands, each one convinced the previous cut was too polite. The drawings kept the argument going: the serifs are bracketed but impatient, the joins are cut in rather than smoothed, and the italic leans further than good taste strictly allows.
At text sizes the family behaves like a workhorse — even in rhythm, generous in the counters, quiet on the page. Push it past forty-eight points and the personality surfaces: the ball terminals thicken, the spine of the S doubles back, and the numerals turn openly editorial. This is the size range Ionica was actually drawn for, and the range it argues in.

Specimen posters

19th Foxy Lady
19th Foxy Lady
19th Foxy Lady

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